Creating a logo is part of a larger brand identity process. During the brand identity process, our team works with you to figure out how you want to represent your business with consideration to your market as well. Once an ideal brand identity has been established and a logo has been created, we'll also create a brand identity guide for you. A brand identity guide is a PDF document that describes all of the fonts, colors, and design elements used in your logo so that other future designers can ensure brand consistency when working for your company. This whole brand development process generally takes two to three weeks from start to finish.